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Director of Marketing
Signal 1
Marketing & Communications · Full-time
Toronto, ON, Canada
Posted on Tuesday, October 4, 2022
Signal 1 is a digital health start-up on a mission to transform hospital care with AI. Formed out of a partnership between Unity Health Toronto, a hospital network in Ontario, and Layer 6, a world-leading applied AI company, Signal 1 provides hospitals with an end-to-end clinical AI solution that delivers better patient outcomes, reduced stress on staff and improved access to care.
We are looking for a full-time Director of Marketing to join our team.
In this role, you will be responsible for the overall marketing and communication strategy of Signal 1. Working closely with the company's founders and managers, you will develop and execute Signal 1’s marketing and communication strategy to help the company attract customers and talent, grow its product and geographic reach and build a world-class brand with high recognition in both the healthcare and AI ecosystems.
Specific job responsibilities include:
- Developing Signal 1’s marketing and communications priorities, goals and overall roadmap to support the company’s 1’s business objectives.
- Defining and developing Signal 1’s brand identity to reflect the company’s mission and strategy.
- Developing Signal 1’s content strategy to grow and deepen our relationships with the healthcare industry and technology ecosystem, including organizing external events, drafting newsletters and white papers, managing blog-writing projects, producing videos etc.
- Building and managing Signal 1’s website and social media presence on LinkedIn and Twitter to attract relevant audiences.
- Managing Signal 1’s traditional media strategy to build awareness of the company and grow our presence, particularly in new markets.
- Supporting the sales team, including building product marketing materials, planning and executing regional marketing programs and multi-channel campaigns that drive leads and move potential customers through the funnel.
- Developing Signal 1’s event marketing strategy and implementing pre- and post-event outreach processes to support the sales team.
- Managing Signal 1 team members’ participation in various ecosystem events, arranging speaking opportunities, preparing talking points, and attending events
- Supporting the management team in the planning of internal team events
- Developing internal communications materials (eg: onboarding materials for new team members)
- Overseeing the marketing budget, ensuring appropriate fiscal management.
Qualifications:
- 5+ years of hands-on marketing and communications experience in B2B SaaS acquisition marketing.
- Post-secondary education in Marketing or Communications preferred.
- Proven track record of driving revenue growth and working hand-in-hand with management and sales.
- Experience across a variety of channels including digital, email, SEO, events and partner.
- Ability to create marketing campaigns and materials that communicate clearly to targeted audiences while supporting our brand values and mission.
- Strong foundations across social media platforms, especially LinkedIn and Twitter, and proven ability to build and nurture social communities.
- Experience in using design tools (e.g. Canva) for basic design needs such as social media graphics, email images, etc.
- Experience with email marketing systems (e.g. Mailchimp), digital publishing (e.g. Medium) and content management systems (e.g. Wordpress).
- Excellent communicator with an ability to use data to inform all decisions.
- Highly organized and ability to manage multiple projects at a time.
- Ability to collaborate with cross-functional teams.
- Passion for innovative technology and experience with startups are a plus.
- Experience working with the healthcare industry is a plus.
Our Perks:
- Competitive compensation and stock options
- Entrepreneurial and energetic culture
- Excellent health and extended health coverage
- Four weeks of paid vacation
- Hybrid work model with flexibility
- Opportunity to help build impactful AI products and services that will transform hospital care
Please submit your CV to careers@signal1.ai. Thank you for your interest in Signal 1!
Signal 1 is an equal opportunity employer.